LONGMONT -- Baby steps won't be enough to revive 27-year-old Twin
Peaks Mall. It's going to take blowing the roof off the joint.
That's what the mall's new owners, NewMark Merrill Mountain States,
told an audience of more than 150 people Wednesday that attended the
second public meeting the company has hosted since it bought the mall in February.
Managing director
and principal Allen Ginsborg told the crowd that after receiving input
from more than 2,000 community members and, even more important from the
standpoint of making Twin Peaks a strong revenue generator again, more
than 100 retailers, the mall as it is must cease to exist.
The mall was in foreclosure when NMMS bought it in February for $8.5
million, a fraction of the $33.6 million the previous owner had paid in
2007.
"For the most part the retailers that want to move into this market
are not traditional, enclosed, regional mall tenants," Ginsborg said.
"It's an open-air format. That's the direction they're driving this to.
"We see this project as a different type of experience. More of an outdoor, community oriented center."
Ginsborg unveiled an artist's rendering that showed a large fountain
with kids playing, some outdoor seating, decorative features and
storefronts that surrounded the plaza. The "Twin Peaks" sign stood atop
an open-air archway.
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